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YouTube Ghost Engagement Index

Scoring​

0% to 100%

  • 0%: Indicates all subscribers are inactive (all ghost subscribers)
  • 50%: Your channel has the average number of ghost subscribers (50% is the average across all YouTube channels).
  • 100%: Indicates all subscribers are active (no ghost subscribers)

Higher percentages indicate better-than-average engagement, while lower percentages suggest room for improvement in activating subscribers.

Definition​

The YouTube Ghost Engagement Index reveals the proportion of inactive 'ghost' subscribers on your channel relative to the average across all YouTube channels.

Purpose​

This index guides content creators to:

  1. Enhance viewer engagement
  2. Celebrate outperforming the norm

How It Works​

  1. Calculate your channel's ghost subscriber percentage.
  2. Compare it to the average ghost subscriber rate across YouTube.
  3. The difference is your Ghost Engagement Index, converted to a percentage between 0% and 100%.

Calculation Example​

  • Your channel: 1,000 subscribers, 100 average views per video
  • Ghost subscribers: 900 (90% of total)
  • YouTube average ghost rate: 60%
  • Your Ghost Engagement Index: +30% (90% - 60%)

Interpretation​

  • Lower index: More ghost subscribers than average
    • Example: 35% means your engagement level is 15% lower than the average (50% is the norm).
    • Action: Focus on increasing engagement.
  • Higher index: Fewer ghost subscribers than average
    • Example: 75% means your engagement level is 25% higher than the average.
    • Action: Celebrate and maintain your strategy.

Improving Your Index​

  • Respond to comments
  • Give shoutouts to active subscribers
  • Create interactive content
  • Analyze popular videos to understand what engages your audience

Key Takeaway​

The YouTube Ghost Engagement Index helps you quickly assess if your subscriber engagement is above or below average, guiding your content strategy to convert ghost subscribers into active viewers.