Understanding Channel Statistics
Welcome to the guide on understanding YouTube channel statistics! This document will explain various terms related to YouTube channel analytics to help you better understand how a channel is performing.
Key Terms and Their Meanings
Country
The "Country" refers to where the YouTube channel is primarily based or targets. This information shows the main audience location or the country where the channel's creators are from. Keep in mind that channels can set any country they want, so this information might not always be accurate.
Created On
"Created On" tells you the month and year when the YouTube channel was first started. This date helps you know how long the channel has been around.
Average Views
"Average Views" is the typical number of views that each of the channel's videos gets within the first 30 days after they are uploaded. This number helps to measure how well the videos are received right after they are posted.
Engagement
"Engagement" is a percentage that shows how much interaction (like likes and comments) the channel’s videos get compared to all of the videos on the all YouTube channels. It is a percentage from 0% and up, where 100% represents the normal average engagement across all YouTube channels. A percentage lower than 100% means the channel is behind the average, while a percentage above 100% indicates the channel is performing better than the average.
Content Type
"Content Type" describes the usual length of the videos on the channel. It tells you if the channel makes short videos, long videos, or something in between.
Upload Frequency
"Upload Frequency" shows how often new videos are added to the channel. This could be daily, weekly, monthly, or any other regular schedule the channel follows.
Live Streams
"Live Streams" indicates whether the channel has live broadcasts where viewers can watch in real-time and interact with the creators as it happens.
Under-rated
"Under-rated" is a special metric that compares the number of views a channel's videos get to the number of subscribers it has. If a channel has a lot of views but not as many subscribers, it means the channel might be really good but not as popular as it deserves to be.
Language
"Language" tells you the main language spoken in the videos on the channel. This helps you understand what language the channel's content is in.
Daily Views
"Daily Views" is the number of views that the channel’s videos receive each day. This metric helps gauge the channel’s daily performance and popularity over time.
Daily Subscribers
"Daily Subscribers" indicates the number of new subscribers the channel gains each day. This metric shows how quickly the channel's audience is growing.
Monthly Earnings
"Monthly Earnings" is an estimate of the revenue generated by the channel each month specifically from Google AdSense, which includes the ads shown on the channel. This estimate is not entirely accurate if the channel or a video is partially or totally not monetized. It also assumes a certain demographic concentration based on the channel's country and language, making a close assumption about the audience's demographics that watch the channel, as Google pays differently for audiences from different countries.
We hope this guide helps you understand these important YouTube statistics better!